Marketing Kit

Marketing Kit (English marketing kit.) - A set of marketing materials that sell not just a product or service, and the company's history. Marketing kit - a way to demonstrate to potential customers, clients, partners, suppliers, what is the difference between the company from its competitors.

Jonathan Jantsch (John Jantsch, creator of Duct Tape Marketing, The Referral Engine and The Commitment Engine) believes that marketing kit - a series of documents, which can be very flexible, personalized, that every marketing kit should contain the story of how there was a company which way she went to find its niche

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Overview marketing kit